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What is a Trademark

What is a Trademark

"When you think of a trademark, think of it as the identifying image or sound of a particular company or product."
Simply put, a Trademark is a word, symbol, sound, image or logo that is legally registered with the United States Trademark and Patent Office (USPTO) that represents a company or a product. When you think of a trademark, think of it as the identifying image or sound of a particular company or product. A trademark does not only identify products, it also identifies services. A trademark that identifies services is technically considered a service mark but it is still generally referred to as a trademark.
What is a Trademark

Do I need a Trademark for my Business?

When building a brand, it is important to consult a Trademark Lawyer that can help you register your Trademark.

Trademarks are essential because they allow consumers to identify a particular company’s product or services very quickly.

It’s much easier for a consumer to visually recognize a particular name or logo that identifies the “goodwill” of the product they are going to purchase or that of the services they are about to receive.

What is Goodwill?

What is goodwill you might ask? A company spends lots of time and money perfecting their products or their services and ensuring that the quality of the products or services on the market is up to their brand standards. The value of the quality that is generated by the company is called goodwill.

The goodwill of a company is what separates it from its competitors. For example, a consumer may want to purchase a sneaker with the brand Nike as opposed to a sneaker with no brand recognition.

Nike has generated a lot of goodwill in the high quality products that they produce. A consumer will pay more for a Nike brand sneaker than a sneaker with a brand that has not yet generated their goodwill.

As you can see Trademarks are essential for business growth and brand protection. If you are ready to build your brand, consult an Intellectual Property Lawyer that will help you successfully register your Trademark. 

Trademark Lawyer Salma Benkabbou

Salma Benkabbou is an enthusiastic and zealous Tampa Business Lawyer. She prides herself on her work ethic and ability to get things done irrespective of any dire circumstances.

Salma graduated from law school at the top of her class and was on the Dean’s List every semester throughout her law school career. In an effort to make herself more valuable to her clients, she became licensed in Florida, North Carolina and New Jersey.

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