Do I need a Trademark for my Business?
When building a brand, it is important to consult a Trademark Lawyer that can help you register your Trademark.
Trademarks are essential because they allow consumers to identify a particular company’s product or services very quickly.
It’s much easier for a consumer to visually recognize a particular name or logo that identifies the “goodwill” of the product they are going to purchase or that of the services they are about to receive.
What is Goodwill?
What is goodwill you might ask? A company spends lots of time and money perfecting their products or their services and ensuring that the quality of the products or services on the market is up to their brand standards. The value of the quality that is generated by the company is called goodwill.
The goodwill of a company is what separates it from its competitors. For example, a consumer may want to purchase a sneaker with the brand Nike as opposed to a sneaker with no brand recognition.
Nike has generated a lot of goodwill in the high quality products that they produce. A consumer will pay more for a Nike brand sneaker than a sneaker with a brand that has not yet generated their goodwill.
As you can see Trademarks are essential for business growth and brand protection. If you are ready to build your brand, consult an Intellectual Property Lawyer that will help you successfully register your Trademark.
Salma graduated from law school at the top of her class and was on the Dean’s List every semester throughout her law school career. In an effort to make herself more valuable to her clients, she became licensed in Florida, North Carolina and New Jersey.